Some of the marketing logic behind BarbieOS
Mattel announced the release of BarbieOS
, a Debian-Linux-based OS for its B-Book laptops, aimed at little girls. Statements from the "press release":
"If Barbie were a career-focused woman working in the IT industry in 2003, she would support open standards."
"Most girls up through adult women become frightened and confused, often hysterical when presented with a traditional command prompt," [Mattel’s Chief Software Architect Maury] Cesterino explained, "therefore the console program available through the B-Menu in BarbieOS features pink text on a flowered background so as to not intimidate or threaten females, and all windows are circular instead of the usual square, since most females unconsciously associate a circular shape with inclusiveness and the womb."