On writing journal articles
"You are justifiably proud of your 90th percentile verbal aptitude, but let it nourish your prose, not glut it. Write simply and directly."
"Accordingly, good writing is good teaching. Direct your writing to the student in Psychology 101, your colleague in the Art History Department, and your grandmother. No matter how technical or abstruse your article is in its particulars, intelligent nonpsychologists with no expertise in statistics or experimental design should be able to comprehend the broad outlines of what you did and why. They should understand in general terms what was learned. And above all, they should appreciate why someone—anyone—should give a damn."
From Bem, D. J., "Writing the Empirical Journal Article" (2002).